Social Media Reinvented: How Museums Captured Gen Z’s Attention

Museums and heritage sites around the world embraced some of the biggest pop culture social media trends this year, including 'brat summer'

Brat, Gen Z marketing scripts, and mindful and demure social media posts from museums and heritage sites.

As we reach the end of the year, it’s time to look back on the social media trends that museums, galleries, libraries and archives joined in with this summer and autumn: all things brat (thanks to singer-songwriter Charli XCX’s album) and ‘very demur…